As part of UKCBC’s top-up degree campaign, I created an 80s-themed animation. The aim of the campaign was to catch the attention of mature students (our main demographic) who had originally studied in the 80/90s and had recently finished their level 5 qualification. The content and design style spoke to their inherent nostalgia - a powerful tool for marketers.

This blog post was created as part of a wider marketing drive to demonstrate UKCBC’s expertise in the accounting and business realm while highlighting the college’s commitment to making education accessible. This particular series looked at the context for and occurrence of Black Wednesday and hinted at the resilience of the British economy for a positive spin on an otherwise bleak topic (plus 70s music references!). Enjoy!

This blog post was created as part of a wider marketing drive to demonstrate UKCBC’s expertise in the accounting and business realm while highlighting the college’s commitment to making education accessible. This particular series looked at the context for and occurrence of Black Wednesday and hinted at the resilience of the British economy for a positive spin on an otherwise bleak topic (plus 70s music references!). Enjoy!

HNDs, or higher national diplomas, sit between bachelor’s degrees and apprenticeships. The little-known qualification was one of UKCBC’s most popular courses; this infographic (and subsequent SEO campaign) was created to increase the exposure of HNDs and educate prospective students on the realities of studying the two-year course.

‘Like a live instagram feed,’ is how creative director Harris Elliot (one half of the team behind ‘Return of the Rudeboy’) introduces the exhibition. It’s exactly this interconnected attitude that ‘Rudeboy’ culture is treated with; class, politics and race are no longer conflicting forces for modern ‘rudies’, instead self expression and social sharing is at its core. And with an operational barber and tailor situated as part of the exhibition, the event is utterly shareable.